Is it just me or is this an incredible piece of marketing genius?

Not the campaign itself. I'm not part of the "green machine" that is trying to reverse global warming (which may or may not actually be happening).

Don't get me wrong. I know humans have a negative impact on the environment. We shouldn't be spewing excess fumes into the atmosphere or burying toxic waste in the ground. But I also believe that the earth is on a limited time schedule in and of itself.

When sin entered the world it wasn't only something that impacted the human race. It also impacted the physical earth. We went from the Garden of Eden in all its perfection to an imperfect world with temperature change, seasons, rainfall (after the flood) and natural disasters stemming from new-found environmental instability.

A theory I find fascinating suggests God allowed the earth to shift slightly on its axis during or just prior to the flood. This could account for the seasons we now endure, the redistribution of water during the flood and then the freezing of the waters into polar ice caps after the flood.

Undoubtedly changes like these would have a lasting impact on the planet and over time lead to deterioration and eventual failure.

Why would the earth be any different than a vehicle you buy? It starts beautiful, eventually gets scratches and dents and then rusts out and is replaced.

All because of sin...

Get Off Your Soapbox!
Sorry...back to why this marketing strategy stands out to me as profound. The easiest way is to show you graphically:

I'm sure you saw it already. I mean it isn't every day that you see a "w" that looks like that. So my OCD mind wants to turn the "w" into an "m" to keep the font/typology correct.

Now I looked all over the website to see if they mentioned this or in some way described the logic behind the logo. But I could find nothing. Still brilliant! A campaign to get us all working together (we) but with the understanding that each of us needs to take some responsibility for his or her actions (me).

Reminds me of one of my favorite logos of all time.

At first glance you eyes only see the letters. But look closer and you'll see a shape formed by the proximity of two letters. By placing the "Ex" in just the right way with the edges touching - a white arrow is formed between them.

Excellent! FedEx stands for quick and reliable shipping. And the arrow is the perfect visual representation of that.

I began my journey with Zune the first week it became available. I understood the problems this might cause and simply crossed my fingers that it would catch on and that upgrades to software and firmware would gradually bring new and exciting things.

Baby Steps
My first clue that things were going to work out well came when I was able to upgrade the firmware on my original 30GB Zune. In a matter of 5 minutes my OS looked exactly like that of the next gen Zunes. There were also upgrades to the Zune Marketplace which added podcasts and podcast management. Also, you can now download videos - including some awesome NBC shows.

Giant Leap For Mankind
Then the unimaginable happened. Last week I upgraded both the firmware on my original Zune and Marketplace software to versions 3.0 and to my surprise they have added some incredible features - taking the Zune from iPod wannabe to a definite competitor.

New Stuff (see full listing here)
Here are just some of the things I've experienced personally:

1. I can connect to the Marketplace by wireless connection and mark songs for download.
2. I can listen to the radio and the Zune will tell me what the song is and I can mark it for download the next time I sync.
3. The Marketplace software has some amazing new stuff (see image above). As you are listening to an album you can see a slide show of hi-res images of the artist. As these images fade in and out words appear on the screen. Things like: artist name, album title, song title, description of artist, number of times you have played the song, number of times the song has been played by everyone, etc.
4. Another cool feature of the Marketplace is something called the Mixview (see below). When listening to an album you can see other albums by that artist, singles, related artists, users that listen to that album the most (from the Social), and even artists that this artist was influenced by.

In Summary
All I can say is, I stand amazed. First because I'm still using my first gen Zune and getting to do everything a next gen Zune user gets to do. And second, because in a matter of a few years Zune has undergone an incredible transformation and in my opinion stands as one of the leading players in the game.

Up Next?
I know there will be more to come, but here is my request for the next big thing:

Add television shows and movies to the subscription service!

As it stands I pay $14/month for unlimited downloads of music. If I want a television show on my Zune I still have to pay extra for that. And I don't think movies are even available yet. But hopefully this all happens in the near future. I'd probably pay up to $30/month for a subscription service like this - especially if the quality of the video was good enough to watch on my 1680x1050 computer monitor or a 1080p HDTV before sending to my Zune in a smaller format.

Things are looking up for Microsoft. Can't wait to see what happens next.

Since being employed by the church I've done a wide variety of things like web maintenance, project management for our eCommerce and church management solutions, flash development, started the podcast, helped get streaming video going, etc.

But this year I have been able to focus a lot more time on the stuff I get passionate about - flat out designing websites...

Here are three sites I've been able to collaborate on this year:

• Pop Goes the Church (popgoesthechurch.com)
• Innovate Conference (innovateconference.com)
• thirty:one Press (thirtyonepress.com)

The latest project: thirty:one Press just went live this past week. It's a publishing imprint created out of a partnership between Power Publishing and WiredChurches.com to bring cutting edge, innovative and thought provoking books to up-and-coming church leaders.

It is a simple design but was fun to work on.

Up next: the website for a book coming out early next year. Can you guess which one that is?

Just a quick post for those who attended my Casual Q&A sessions during Innovate08. I promised you some information so here it is:

Web Streaming

• Video encoding software (see list of tools below)
• Vendors for streaming video (see list of tools below)
• Our current Streaming Video Settings: 640x360 | Deinterlace on | 750kbps max stream | 15 frames per second | 80kbps stereo (audio)
  

RSS / Podcasting

• Blog software (see list of tools below)
• Blog readers (RSS aggregators): Bloglines, Google Reader, Modern browsers like IE7 and Firefox3, Outlook 2007

Good Info for Both Groups

• List of helpful tools
  

I'm sure this isn't a complete list so hit me up for more information if you need it.

"Tis' the day after Innovate and all through the house, not a creature is stirring, especially my mouse.

All work and all websites are put out of mind. Now rest and relax and try to unwind.

Yes take a deep breath and make sure you're fine. For on Monday we start planning for Innovate09."

Okay, it's not that bad - just thought it was funny.

What I really wanted to do is just post to say Innovate08 was awesome. It felt like one of the best yet in terms of the amazing arts, the quality drama and media presentations and the way all speakers presented individual messages that seemed to have a common thread of truth and consistency woven through them.

There was no big draw this year like Guy Kawasaki of Innovate07. But I don't think we skipped a beat. Shawn Wood, the Lifechurch.tv team and Steven Furtick each hit home runs. Not to mention the incredible messages put forth by the Granger team. Mark Beeson began and ended the conference with "Stop Talking..." and "...Start Doing." Tim Stevens popped the church and Rob Wegner went mission critical.

I love just sitting back and taking it all in - even though as an attendee of Granger Community Church I've seen much of what's presented during the conference. There is just something about the energy during the conference. The music is louder, the medias more meaningful. Not sure how else to describe it.

I can't wait until we do it all over again.

Innovate09!

A few months ago we set out to make some changes to the information architecture on gccwired.com. Not because we had to, but because it was the perfect time to. First, the site has been growing over the years - slowly putting on extra pounds that needed to be worked off. And second, because in October we will open our first external campus and the site needs to reflect the new One Church Where You Are initiative.

Information Architecture
Take one look at the home page and you'll immediately see a few differences: The old site had numerous menu picks - some which were hidden as subordinate page links. The new structure removes all sub menus so all menu picks are visible all the time. We also removed the small icon driven menu at the bottom of the sidebar. Most of these links were absorbed into the main menu and the search element was moved to the top right of the page. Two larger graphic links (media player and streaming messages) now exist in their place. These are two of the most used parts of our website - thus the prominence given to them.

The other thing that you'll notice is how the traditional menu structure changed from a list of available pages to a list of action terms or Things To Do. Kem Meyer was the driving force behind these changes and talks more about the process here.

Campus Map
The other big change was in the multi-site functionality. With a new campus opening, the site had to reflect this and be able to direct people to appropriate information based on which site they frequent.

When you choose Where We Are from the menu or Campus on the flash element a map appears to give a quick look at the available campuses. Pick one and you are taken to pages just for that campus.

Other Additions
You may stumble across new pages like "Read blogs" and "Subscribe."

And then there are the things you might never notice like the fact that numerous pages have been boiled down into a few pages and the footer has been updated.

All in all it was a massive project for those involved. But a great team can do great things.

I love the new look and can't wait to hear the feedback. I'm hoping the changes create an amazing user experience and that people will find it even easier to get what they need from the site.

Thanks to Keith & Team from Aspire!One, Kem, Lisa and Jeanna for the hours of dedication to this change.

A few years ago I checked the browser stats and thought to myself, "I really only need to design for IE, If it looks a little strange in Firefox I'll try to fix the problem but if I can't figure it out I won't worry about it."

Now here it is September of 2008 and I'm facing a different reality. The graph above doesn't appear to be significant. But if you look closer you can see a consistent decline in IE users and a consistent rise in the number of Firefox and Safari users (for example).

I found the numbers interesting, but soon forgot about them. That is until I got into Google Analytics the other day and saw this:


Keep in mind, the typical person that frequents WebDrivenChurch is probably a bit more tech savvy than the average person and more likely to test new apps/browsers. But I was still surprised that the numbers were so much different than they had been even a year ago.

IE is now under 30%
Firefox is now close to 60%

I just installed Google Chrome which probably won't cause a stir for a while. But I can't wait to see how fast it climbs the browser ladder.

So what's your favorite browser?

First off let me say I have nothing against Target. In fact I love the store and spend more time there than I do in Walmart, Meijer and Kmart combined. They have gone the second mile to create nice shopping environments and offer products that are well made and offer a touch of class to your home.

Service: That said, I run into this problem a lot when I'm there. I couldn't find a picture so I'll have to describe it. Pretend you are standing just inside the big sliding doors where all the carts are kept. You turn to look down the long line of checkouts stretching the width of the store. How many are open? My guess is 4 (unless it's December 20th).

Lack of Excellence: 4 open registers out of 40! Talk about overkill in the construction phase. Think of all the extra floor space they would have if they had have settled on 10 registers instead of the 40! Not to mention the fact that you often wind up in a line behind 6 other people and spend 15 minutes waiting around for your turn.

Website Application: What if we did the same thing when designing our websites? It would be like locking certain important pages down so only a limited number of people could access it at one time. If you went there maybe you'd see the following: "This page is currently being viewed by 100 people so you will have to wait until they are done."

Or better yet - lets talk apples to apples: "You are currently in 8th position in the online checkout process. Please wait your turn and then be prepared to enter your credit card information promptly."

It simply doesn't make sense in the online world. You expect your shopping experience to be between you and the remote secured server. I checkout when I want to and it should only take me as long as it takes to type in my info. Anything longer than that and we start getting antsy.

In Summary: Now I don't want to be too hard on Target when I ask What Were They Thinking. I don't have the responsibility they have in designing store layouts and being prepared for a large influx of customers. Nor do I have to manage the number of employees in the building at any given time and how many of them should be on checkout. But at times it just doesn't seem to make sense.

I know people that are totally and completely against camping. They won't touch it with a ten foot pole and would rather be involved in tax paying or public speaking if given the choice...

And in some small part I lean in that direction. I grew up camping and I think I remember it being fun. But as I matured and became more worried about cleanliness and order I just grew out of the camping stage. I mean camping involves a lot of negative things like:

• manual labor
  
• bugs
• humidity and no air conditioning
  
• smoke
• extremes in cold or heat
• no electricity
• no television
• no wireless Internet
• bathrooms off site
  
• etc.

In processing some of these dislikes I came to a stunning conclusion. A bit of a stereotype, I'll give you that, but there is a strong correlation:

Wealthy people don't like camping.

Like I said - stereotyping - but think about it. The more 'things' you have and the more comfortable your lifestyle, the harder it is to give this up and camp. It just makes sense that the wealthier you get, the LESS likely it will be that you would enjoy camping.

Someone living in a trailer has much more in common with camping in a tent than someone living in a quarter-million dollar estate.

Let's Get Spiritual
The Bible describes a similar stereotype by explaining that wealth will make it difficult for people to see their need for God and Heaven.

Just as camping becomes less and less appealing to the wealthy, so too Heaven becomes less and less appealing when you can have everything your heart desires here on earth.

Bringing it Full Circle
But there is Someone who went on the ultimate camping trip. One who made the largest and most awkward lifestyle change just for us.

Jesus chose to go from being the God of the Universe, to being a camper on this dirty, dusty earth. From the having everything to having nothing. For you and me.

This is what I thought about as I camped in Ohio this past weekend. What if camping is a real life way to experience the truly amazing thing our God did for us?

In the humidity and sweat of tearing down our campsite I felt for a brief moment the great discrepancy He endured for me. Because of this camping has taken on a whole new meaning...

The other day I was thinking about how difficult it is for some people to handle situations in life. And how there seems to be other people who do a good job at handling whatever comes their way.

I typically fall into the calm and collected group. And while a HUGE part of it is with God's help as a Christ follower, I was also a therapist for quite some time. I read books, helped other people control their moods and ran groups on how to maintain a life of emotional moderation.

The graph shows what extreme mood swings look like (graphical representation of mood swings for the person that is Bipolar).

You can see there are HUGE shifts between depressed moods and manic moods. But what the graph fails to show is the differences in frustration tolerance, or the ability to handle things that are not pleasant.

Frustration Tolerance Example

• You wake up happy and ready for the day. Then at work you see you have 250 new emails. You understand it's gonna be a long day but you muddle through because you are in a good place. [High Frustration Tolerance]
  
• You wake up angry and you aren't feeling well. Then at work you see you have 250 new emails. You flip out and throw something across the room, accidentally hit your boss and get fired. [Low Frustration Tolerance]

Now people can exhibit low and high frustration tolerance even on a normal day (not depressed or manic) but when your mood goes to the extreme, so does your tolerance level.

Depressed people tend to have very low frustration tolerance. Every little thing is a problem and the entire world looks dark and grim. Having to go out of their way at all can be the end of the world. Since their energy level is so low they typically just whine and complain - sinking farther into their depression.

Likewise, manic people are so keyed up and have such little control over their impulses that they too have a hard time controlling their behavior when things don't go their way. Low frustration tolerance often comes out as anger outbursts. These rages are often violent and unprovoked. They go far beyond what would be considered a normal response to the situation.

So how do you fluctuate? Do you live in the extremes or do you try to maintain a healthy balance in the middle of the graph?

If you frequently find yourself fighting to have a more positive attitude or keep from getting worked up over such trivial things, keep this in mind:

One of the best ways to control your frustration tolerance is to control your mood.

"Break a leg!"

At least that's what they say when you go on stage. But what do they say when you go on your first open water dive?

This weekend (as in tomorrow) we'll be at Gilboa Quarry in Ohio for our open water dives. After 4 dives we're done - certified SCUBA divers.

Until recently I was still in fantasy land when it came to what it really means to SCUBA dive. I mean we've been in a clean pool at a depth you could easily snorkel at if you wanted to. Controlled environment with easy access to the surface.

But this weekend I woke up. I was at a small lake in Indiana and for the fun of it threw on my snorkel gear. I swam around for a few minutes realizing just how poor visibility can be in a lake full of micro-organisms, plant life and boats to stir things up. And then it happened.

I saw a fish.

I know. I know. You're saying, "Wow, he is in a lake and saw a fish. Who knew!"

But there is something totally different about looking INTO the water to see a fish and actually being IN the water with the fish. One minute there was nothing, and then there it was right in front of me. I expected it to immediately move away when it saw me there, but it just sat there and looked at me.

And that's when it hit me. We're going into an environment humans typically don't enter. We're both intruders and yet accepted as normal marine life.

I can't wait!

A group of us recently began to pursue our PADI Open Water Diver Certification through JR Aquatic Center in Niles, MI.

It's something I have wanted to do since high school. In fact I even signed up to do it in college - only to back out due to the cost. So it was a no-brainer when the group of guys agreed to do it together at a discounted rate.

Then throw in the fact that for some odd reason watching Shark Week actually makes me want to go diving in the ocean! And I'm sold on SCUBA.

But this post isn't about the cool stuff you get to do as a SCUBA Diver. It's about the crazy real life applications I've learned from taking the class.

Here are the Top 5 things I've learned from SCUBA so far:

1. Fun Stuff is Expensive: From Golf to Ice Hockey, Snowboarding to Rock Climbing, Skydiving to Paintball, you just keep putting out the money. All of these things require "gear" and if it's called "gear" it will cost you. But then again no one claimed that fun would be free. Sure you can have fun during free activities, but I'm betting you won't be 60ft under water...
2. You Need Your Own Gear: I'm not saying you should never rent SCUBA gear, but it has become very evident that if something fits well, you'll feel more comfortable and be able to get more out of the thing you're doing. Example: If your mask doesn't fit right you'll have more water in it than air...
   
3. Learn Slow to Stay Safe: I don't think PADI says it this way, but this is the way I understand these requirements. In SCUBA there are depth maximums that need to be observed based on your level of experience. Open Water & Recreational Divers should stay above 60ft. Advanced Open Water Divers should remain above 100ft. And no one should go below 130ft. without some crazy training in deep sea diving.
   
4. Rules Are Important: You don't realize how technical SCUBA is until you take the class. Most people have heard about things like decompression, but once in the class you realize that by entering the underwater world you subject yourself to a set of constants (like gravity) that require rigorous attention to detail. Dive charts, proper equipment checks, compass navigation, neutral buoyancy, nitrogen narcosis equalization and the list goes on. Because of this you practice numerous skills like clearing your mask, sharing oxygen, taking equipment off underwater, etc.
   
5. Seriously Fun Stuff Can Be Life Threatening: SCUBA Diving has it's risks. And while hundreds of thousands of people SCUBA each year without a problem, the potential is there. Potential for problems that can lead to death. All the more reason to learn the rules and follow them.

Then realize that these 5 things also apply to our spiritual lives:

1. Fun Stuff is Expensive: What are we willing to give sacrificially for? It's one thing to say we are Christians, or that we want to help the poor. But are we tithing? Do we give above and beyond to help those in need? Truth is, if we want real purpose in life we'll pay for it.
2. You Need Your Own Gear: In life you can't count on the work of others (spiritually speaking). You need your own "gear." The Bible refers to it as "full armor of God." And we get this armor through prayer, Bible study, being part of a local church, etc. But you HAVE to do it for yourself. It's ok to help others along the way - but at some point they will have to get their own "gear."
   
3. Learn Slow to Stay Safe: People can only handle so much information at a time. A new believer needs the small packet of info called "Giving your life to Christ" first and then maybe later will come to appreciate the small packet called "Eschatology." Dumping the entirety of the Christian life on a new believer is like a green diver going down to 130ft. on his or her first dive. Both are doable, but the potential for something bad to happen is huge...
   
4. Rules Are Important: You typically think of rules as things to be broken. But 99% of the time rules are meant to keep us safe. Man-made rules are sometimes questionable, but God's rules are without a doubt for our own good - even when we can't see them that way. In SCUBA, the rule "Never stop breathing" doesn't seem important since we hold our breath out of water without problem. But try it under water and your lungs can explode...
   
5. Seriously Fun Stuff Can Be Life Threatening: Living a life with purpose can be dangerous. It means having faith in the unseen, putting time and energy into things the world views as a waste of time and at some point may even cost us our lives. But we know that it's all worth it. Given the fact that this life is but a scratch on the surface of eternity, we can lead this dangerous life with a real sense of security.

In a couple weeks we take a road trip to Ohio for our open water dives. Hopefully I'll learn at least another 5 things from that. We'll see...

This is actually the product that pushed me to make the What Were They Thinking blog post series a reality.

Product: Tide 2X Ultra with new and improved dispensing system.

Lack of excellence: Just looking at the new bottle one might think, "How intelligent - a spout! That should make it easier to use." And for those who don't care about using the proper amount for each load of clothes it just might be. Tip the bottle over, push the spout a few times and you're good.

But for those of us desiring to use the right amount for each load (and no more than necessary which would end up costing more) this system breaks down immediately. Look on the back of the container and it shows you how to remove the clear cap and pump the right amount into it for each load. So far so good. I Get the right amount, dump it into the washer and then realize that in order to replace the cap I have to wash it out completely. Replace it without washing and it will drip out from under the cap and run down the bottle - leaving everything in its path sticky and slimy.

Quick review: The old version of the bottle worked like this: remove cap, pour right amount into cap, dump into the washer and replace cap. Excess detergent drains back into the bottle. This saved time (and money since nothing is washed down the drain.)

Learning from our mistakes: I would suggest that making improvements to things is great - but every new thing also needs tested by people that use the product. Just because something can be done doesn't necessarily mean it should be done.

I was talking to someone on our team about this the other day and she said:

Sometimes creative people are so creative that they don't think about the functionality of their design...

Now one would assume that Tide (Procter & Gamble) has both the creative designers and those testing for functionality. But in this case it appears something slipped through the cracks. That's why I asked, "What were they thinking?"

I've decided to start a new blog post series called What were they thinking? I've been planning to for a while, just wanted to make sure I had a good direction in mind and had thought it through. Here's why: Posts like this can come across as very negative and derogatory. And I wanted to make sure that they added value rather than just appear like I'm complaining.

That said, here is my hope for this series:

1. Each post will describe something (it could be a product, website, brand, service or really anything for that matter)
2. Next, I'll try to explain where I think there was a breakdown that caused a lack of excellence.
   
3. Finally, I'll try (may be difficult in some situations) to use this lack of excellence to illustrate something of value - so we can learn from the mistakes of others.

This is just an introduction to WWTT so look for the first post later this week.

Another year. Another Summit.

But the minute you start thinking that way it sneaks up and slaps you in the face.

This year it started early. Bill Hybels began with a compelling message on how leaders make difficult decisions and then transitioned into 'axioms' that leaders create and eventually begin using to help shape culture in their environment.

Here are some of those he put to paper (many more in his new book called ax.i.om):

• "Vision leaks."
• "Get the right people around the table."
• "Facts are your friends."
• "When something feels funky...engage."
• "Leaders call fouls." (both on others are on yourself)
• "Take a flyer." (risk)
• "This is church."
• "Get your butt off the fence." (Okay...I added that one just because he said it about people who can't make up their minds for Christ and I loved it.)

But the speaker that really hit me with content straight from the heart of God was Gary Haugen, CEO and founder of IJM. There is just something about people that are fighting injustice in the world head on. His stories were both painful and inspiring. A few quotes:

Are Jesus and I really interested in the same things?

If you want your leadership to matter, lead in the things that matter to God.

Something is wrong when Jesus' yoke is light and mine is heavy.

Not too shabby is the work being done by Wendy Kopp, CEO of Teach for America.

And what a rockin' end to the day as Efrem Smith of Sanctuary Covenant Church finished things off. My favorite line:

In case you haven't been paying attention I'm black. For those of you watching on black and white televisions, I'm the darker one. (my wording since I couldn't type fast enough...)