13 August 2008

I've decided to start a new blog post series called What were they thinking? I've been planning to for a while, just wanted to make sure I had a good direction in mind and had thought it through. Here's why: Posts like this can come across as very negative and derogatory. And I wanted to make sure that they added value rather than just appear like I'm complaining.

That said, here is my hope for this series:

1. Each post will describe something (it could be a product, website, brand, service or really anything for that matter)
2. Next, I'll try to explain where I think there was a breakdown that caused a lack of excellence.
   
3. Finally, I'll try (may be difficult in some situations) to use this lack of excellence to illustrate something of value - so we can learn from the mistakes of others.

This is just an introduction to WWTT so look for the first post later this week.