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16 April 2009

Taking the Plunge

As our diving trip to Key Largo, FL approaches, I become more and more aware of the concept of preparation.

Diving is not, "Hey! We're going to the beach so bring your suit!"

It's more like, "Hey! In 3 months we're going diving. Start getting your stuff together."

Of course if you own all of your own gear it might be a bit easier. You go down to the basement, get your stuff, make sure it has been serviced recently and pack it up. But I'm new to this whole thing. I'm still in the process of deciding what gear to buy and what to rent, what type of wetsuit to take on the trip, how to get good and familiar with my dive computer and how to get all the stuff down there safely.

I'm sure it will get easier. But for now, the process is very time consuming.

Bring it On Back
So how does preparation apply to web design and development? Well, around here we talk about web projects (everything from complete web redesign projects to the implementation of a new web element like a media player or a social networking application) in the following terms:

  1. Discover: Figuring out what it is you need, why you need it and who it is really for.
  2. Define: Taking the concept and fleshing it out.
  3. Deliver: Pulling it together and implementing well.
  4. Repeat: As needed...
  5. (concepts from the book Less Clutter. Less Noise. by Kem Meyer)
Call it doing your due diligence before putting something out there.

In discussing the dismal release of the Blackberry Storm, RIM CEO was recently quoted (here):
That's our first touch product, and you know nobody gets it perfect out the door. You know other companies were having problems with their first releases.
Not only does he make excuses for his own product, but he also tries to drag other companies down with him.

Preparation is key to the success of anything worth doing, eating, making, owning etc.

Go into it saying, "It's going to be the best thing out there." Instead of saying, "We're just putting it out there and it will probably tank."