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16 February 2006

Can You Hear the Buzz?

I was approached a while ago about helping the church create buzz about their upcoming sex series. It would be a 5 week series held on the weekend, and would be promoted just a bit differently that other series we have had.

This was the brainstorm:

  1. Rent a few billboards around town.
  2. Throw up a picture that has nothing to do with the church (and everything to do with sex).
  3. Acquire a domain name just for this series (
  4. Develop a Flash Movie to walk people through a few introspective questions about their views and emotional responses to sex.
  5. Have the Flash movie redirect at the end to another page (on
  6. This page (with series details) would introduce people to the fact that it IS safe to talk about sex in church!

I jumped at the opportunity because I love Macromedia Flash and it was something that would test my abilities. The cool thing was the fact that there were a team of others behind me the whole way. Pictures were expertly chosen and sent my way, the copy was well written and emailed to me, the audio was custom fitted by an audio guru at the church and others edited and commented along the way to make sure we had the best possible product (thanks all!).

The project had been done for a few days, and I allowed myself to sit back and relax - only to be shocked back into reality when the billboards went live and the hits began to roll in on the site. Local news picked it up and a radio station dedicated an entire morning to the billboards by starting a discussion and allowing listeners to weigh in.

I'll admit I was a little overwhelmed - but then again, God has been doing things on a grand scale ever since He created this little planet and He wants to do even bigger things through those willing to tag along...

I can hear the buzz - can you?

See what others are saying: Becky, Corey, Jason, Kem, Tony, and More Tony