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03 August 2006

The Broadband Church

I was reviewing local and regional stats on the use of dial-up versus broadband recently and was surprised to see that the percentage of broadband users was less than 30%!

My mind started racing with questions about our site, the target audience, the pageloads, our optimization practices with both images and flash elements, etc. I emailed a few people on the team and ran some questions by them. And when it was all said and done, we'd dotted all the "i's" and crossed all the "t's."

You see as it turns out, our site ( is still accessible to dial-up users (though I wouldn't spend a lot of time trying to view video clips in the media player) so no one is being excluded.
Also, our target audience is much more likely to use broadband that dial-up regardless what the regional stats are showing.

Because of this, we have chosen to design the site with the broadband user in mind. This allows greater flexibility in the technologies used and allows us to keep our sites fixed on cutting edge technology as we strive for excellence in web communications.

With HD on the horizon and other more interactive web applications popping up every day, the future is looking bright. Better get my shades...

Tony Morgan, Administrative Pastor at Granger Community Church and one of the Simply Strategic Guys, put it this way:

"We are not a dial-up church. We're a broadband church."